Destroying product has been the fashion industry's common practice. For all our circularity efforts, fashion remains a linear system that supports commerce of high volumes at low production, shipping and fulfillment costs. But there's hope.
As we re-imagine the future of returns and excess inventory at Kept SKU, we started with a pilot for learnings. Our partner brands Lo&Sons, Boyish, and Amendi sent us inventory that ranged from perfect to damaged. Last week we spent a day sorting through it, categorizing it, and curating it into beautiful mystery boxes that we pre-sold in a drop to customers. Part of our experiment was to see if a) brands wanted this service and if b) customers want and understand what we were throwing down. Here's what happened.