We're drowning in returns
Fashion has the highest return rates of any product. Up to 50%. The rise in e-commerce shopping has only exacerbated the problem. What many don't realize is that many returns never make it back on the shelf. At worst they end up getting incinerated and, at best, downcycled (turned into insulation).
Founded by Rachel Kibbe, a textile recycling and fashion circularity veteran, Kept SKU™ fills an unmet need. Throughout her time working on used clothing collection programs with US cities, along with some of the world's top fashion brands, she's been approached by both stakeholders for responsible solutions for new and nearly new items sitting in warehouses. Kept / SKU is her response. It also provides a fun way to discover conscious brands at accessible price points.
Kept SKU™ is an alternative shopping channel to give items that otherwise may have gone to landfill and incineration another chance. We are a new service for brands who care about keeping their inventory at the highest and best use, and for the customer who loves learning about them at the best price-points.
We're celebrating the way things were, when things were built to keep.
We landfill and incinerate $500B worth of clothes each year. Resale is a circularity buzzword but there’s an unaddressed problem: overstock, returns and slightly damaged items. We're starting here. As we grow, we will continue to expand how we make clothing available to the marketplace so that brands, consumers, and the environment all benefit.
Why are we starting here?
There is no formal, trusted, industry fashion partner for these items. Brands' alternative is to rely on an antiquated network of jobbers, outlets, third-party resale sites and sales, and wholesalers. Recycling is available for less than 1% of textiles. Inventory often sits for years in warehouses, taking up space and losing value. At worst (and too often) these items wind up in landfills and incineration. In short, it’s a pain for brands, even those who aren't large contributors to overproduction.
We are in pilot mode, accepting limited brand partners and inventory. Step one is a curated surprise box, where we accept returns, overstock, and slightly damaged items from brands that were destined for disposal.
We give these items a second chance for you to love the through carefully curated, limited drops.
How we choose our brand partners
We're choosing brand partners who produce timeless items that last, along with commitments to sustainability and circularity goals - for some of them partnering with Kept / SKU is an entry point into circularity.